A BRIDGE BETWEEN TWO OCEANS. PANAMA CANAL EXPANSION: ENHANCING TECHNICAL EXCELLENCE
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ClientSacyr
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SectorInfrastructure, Transportation and Logistics
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ClientSacyr
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SectorInfrastructure, Transportation and Logistics
Challenge.
Panama Canal Expansion: Enhancing Technical Excellence.
Impact.
An agreement was reached to reactivate the work (completed on June 26, 2016).
More than 10 exclusive interviews with Tier 1 media and 3,100 connected profiles on social media.
+1,450
impacts
3.5M
impressions on social media
+10
exclusive interviews with Tier 1 media
+3,100
connected profiles on social media
The Panama Canal was a great engineering challenge, and so was the digital communications project we developed with LLYC in just a few months. We designed a very tight schedule of activities and trips with various stakeholders to highlight this greatest engineering work of the 21st century. And the finishing touch was undoubtedly the party we held in Madrid Rio, which allowed us to to share the satisfaction of that #desafiocumplido, as our tagline says, with our staff.
