Sacyr

A bridge between two oceans.
Panama Canal Expansion: Enhancing Technical Excellence

Challenge

Panama Canal Expansion: Enhancing Technical Excellence.

Impact.

An agreement was reached to reactivate the work (completed on June 26, 2016). More than 90 national and international impacts (including headlines) shared the consortium's position. More than 10 exclusive interviews with Tier 1 media. 1,452 publications wrote about the event. 3.5M total impressions on social media across 3,100 connected profiles. 74 hours-worth of audiovisual recordings.

"The Panama Canal was a great engineering challenge, and so was the digital communications project we developed with LLYC in just a few months. We designed a very tight schedule of activities and trips with various stakeholders to highlight this greatest engineering work of the 21st century. And the finishing touch was undoubtedly the party we held in Madrid Rio, which allowed us to to share the satisfaction of that #desafiocumplido, as our tagline says, with our staff."

Regina López Tudanca
External Communication Manager at Sacyr

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