A Country on the Move.


Communicate the added value of the Bridgestone solutions to the companies that drive the country forward every day.

In 2018, Bridgestone Portugal realized that the range of solutions it offered to its business customers was not being correctly perceived by the market. We had to find a way to communicate the added value of Bridgestone's solutions to companies that drive the country forward every day.

Using storytelling techniques, our idea was to create a web series that would communicate these products and their added value, and that would help Bridgestone's sales team to simplify the more technical discourse and generate empathy through the stories/testimonials presented. "A Country on the Move" is a digital series consisting of six episodes that narrates the stories of six Bridgestone customers that drive the country forward: Grupo Tagar, TBM, Solancis, LASO, Operação Directa and Agros.

The narrative focuses on the customers themselves and their stories: the aim was to give publicity to six Portuguese companies that every day help drive the national economy, and in the process, forge reliable partnerships like the one they have with Bridgestone.


The episodes had more than 500,000 views, leading to an increase of 35% in the number of followers on the FB page.

"A Country on the Move" was more than a project for communicating and promoting a brand. It was the result of teamwork between Bridgestone’s communication and sales areas and LLYC to create the initial idea and develop the project and each of its episodes. It was an innovative project taking advantage of the youth and resilience of the LLYC team, which motivated us to move forward and coordinate all the parties involved. LLYC is not just a supplier, but part of us and “A Country on the Move” would be nothing without the determination of LLYC and its professionals.

André Bettencourt
Marketing Director


9 Aug 2022

Gone with the Pandemic: The ABC of restoring business hea...

The pandemic not only claimed the lives of loved ones, healthcare workers and thousands of people unable to get a vaccine or adequate medical care, it also wiped out...
26 Jul 2022

The Metaverse Promise

Since Mark Zuckerberg’s announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
28 Jun 2022

Companies and LGBTIQ+ Diversity in Online Conversation

Do companies only express their position on LGBTIQ+ diversity around the dates of Pride? Is this onlydone by companies or do their leaders also get involved? What do they...
8 Jun 2022

CANCER: A Joint Response for Optimism

After being diagnosed with cancer, patients experience all kinds of feelings. Public-private partnerships that offer a joint response are key to defeating the disease, but if patients are to...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?