Qatar Airways

A team that unites the world.
Qatar Airways becomes official sponsor of FC Barcelona

Challenge

The aim of Qatar Airways' worldwide presentation of FC Barcelona's sponsorship was, on one hand, to explain the agreement linking Qatar Airways to FC Barcelona's first team in 2016 and, at the same time, show off a television spot that ended up having over 4 million downloads on YouTube. The challenge was also to get people to talk about the values shared by both brands, such as excellence, passion, quality, effort, commitment, pride and culture.

Impact.

The action generated more than 500 published articles, 169 million impacts and an ROI of 6 million euros. Despite having a local and national scope, the presentation obtained global repercussion through social networks -given the impact of the spot- and the international media, with the collaboration of PR Newswire.

"The teamwork, dedication and responsibility of LLYC's team made the success of a world presentation possible, despite having tight deadlines”

Federico Pareja
Head of Marketing at Qatar Airways Spain

Challenges.

Industries

Related cases

IDEAS
10 Oct 2019

ESPORTS: Conquering the consumers of the future

Esports are professional or amateur video game competitions that have millions of followers in Spain. It is an industry that grows almost exponentially each year, attracting more and more...
3 Oct 2019

Reputational Risk for IBEX 35 Boards of Directors: Achiev...

IBEX 35 companies are beginning to consolidate their reputational risk management, recognizing it as a new type of risk. An analysis by LLYC’s Leadership and Corporate Positioning team reveals t...
2 Oct 2019

The Challenge of Consumer Anticipation

Both this article’s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching...
19 Sep 2019

The Tyranny of Likes. Or Maybe Not…

Lacie is the protagonist of the episode titled “Nosedive” in British TV series Black Mirror, which speculates on the social consequences of technological developments.Her life revolves around a social...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?