The aim of Qatar Airways' worldwide presentation of FC Barcelona's sponsorship was, on one hand, to explain the agreement linking Qatar Airways to FC Barcelona's first team in 2016 and, at the same time, show off a television spot that ended up having over 4 million downloads on YouTube. The challenge was also to get people to talk about the values shared by both brands, such as excellence, passion, quality, effort, commitment, pride and culture.
The action generated more than 500 published articles, 169 million impacts and an ROI of 6 million euros. Despite having a local and national scope, the presentation obtained global repercussion through social networks -given the impact of the spot- and the international media, with the collaboration of PR Newswire.
"The teamwork, dedication and responsibility of LLYC's team made the success of a world presentation possible, despite having tight deadlines."
Head of Marketing at Qatar Airways Spain