Novartis

Lifetime: What would you do if you only had a year to live?.

Challenge

Novartis faced the challenge of raising awareness among Chilean citizens about cancer patients’ right to survival, and the importance of maintaining their quality of life so they can spend more time with their families. Although treatment can extend survival time with good quality of life and prevent the disease from progressing, many patients don’t have insurance and can’t afford it.

Novartis and LLYC, together with the Chilean Association of Patients, created the campaign Tiempo de Vida (Life Time), a digital activation that gathers patients’ testimonies, infographics, and information about this issue. Moreover, Novartis shared the campaign Tiempo de Vida over social media, using the hashtag #TiempoDeVida to raise awareness of the issue.

Impact.

Thanks to this project, myelofibrosis (a type of bone marrow cancer) was included in the Ricarte Soto Law, a government program that covers high cost treatments free of charge. Anyone suffering from this condition can benefit from this law, which includes innovative therapies. Novartis shared the campaign with the hashtag #TiempoDeVida, and it was shared by over twenty major Chilean figures and influencers with thousands of followers, as well as over fifty repercussions in the media.

Alejandro Penagos, Head of Value, Access & Commercial at Novartis Oncology, said the "Tiempo de Vida" campaign fulfilled their expectations, times and deadlines, creating a significant impact on the quality of life of hundreds of people. In addition to the successful campaign and the visibility it gained, Penagos highlighted the bond with and commitment from stakeholders and interest groups. "The work by LLYC Chile was crucial in meeting Novartis’s goals".

Alejandro Penagos
Head of Value, Access & Commercial at Novartis Oncology

Areas.

Related cases

IDEAS
20 Apr 2021

From Narrative to Brand Experience in a Digital Environment

Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...
15 Apr 2021

Managing the change in social conversation analysis: Our ...

Everything has changed, but it’s all still just the same. The pandemic swamped everything, but we all know that equality – more specifically, gender equality – is the highest...
7 Apr 2021

Healthcare Trends 2021

NEW WAYS OF COMMUNICATING IN THE SECTOR         The COVID-19 pandemic has shaken the health, social, and economic structure nations all over the world. Against this backdrop, certain industries...
30 Mar 2021

Cyber Risks and Reputation: Guidelines for managing them

Security threats related to information technologies (IT), which focus on data transfer, processing, and storage, are among the top risks threatening the development of com...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?