Budweiser (Backus AB InBev)

TEAM BUD, a commitment to collaborative creation.

Challenge

Budweiser sought to democratize urban culture in the country by amplifying the BUDX platform via the integration of visual arts, fashion, technology and all forms of artistic expression tied to urban culture and electronic music as the main priority.

TEAM BUD, the first group of organic ambassadors for the global brands of Backus AB InBev. Based on the challenge and the question “How to ensure Budweiser can credibly take over the conversation around urban culture?”, we identified and successfully brought on board an organic team of leading ambassadors in their fields of expertise (photography, fashion, art and music), committing to invest in their projects (in line with the brand’s profile).

Impact.

We achieved greater engagement with the Budweiser audience, positioning it as a platform that promotes emerging urban talent. During the course of 2019, more than 1K organic impacts were (IG stories and IG posts) created by TEAM BUD, achieving a social media reach of 1.4M and a free investment (the amount that would have been paid for all the content generated) of $145,785.90.

Related cases

Nestlé Argentina
Nestlé Argentina
Case
IDEAS
24 Jun 2021

Intellectual property faces the challenge of the digital ...

Inventions, artworks, symbols, trademarks, logos… These are all creations usually associated with the field of intellectual property and, consequently, are legally protected by patents, copyrights, and trademarks...
13 May 2021

Vaccine Conversation Trends Study

Vaccine Conversation Trends Study examined over 2 million posts published in the United States between November 2020 and April 2021. It revealed numerous insights, including the main misconception being spread...
11 May 2021

How to anticipate reputational risks using virtual scenar...

In this second entry in the “Resilience” series, we tackle the challenges of trying to manage or control the impact of reputational risks on business continuity and sustainability. In the...
20 Apr 2021

From Narrative to Brand Experience in a Digital Environment

Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?