AB InBev

Minimizing the impact of an integration.
Build the Company's credentials and story based on "Talent"

Challenge

AB InBev: minimizing the impact of an integration.

Impact.

The company began to build their story and credentials in the "Talent" area from the valorization of the expertise AB InBev brought to Backus. The first year of the new phase concluded with improvements in the company's market share and results. The company also received new national recognitions.

"The LLYC team's support was key to building a strategy that allowed us to lead the conversation about the combination and future of our local operation, position our key messages during the opportunities that presented themselves and reinforce our commitment to the country based on our key stakeholder relationships."

Manuel Silva
Communications and Sustainability Manager at Backus Ab InBev

Challenges.

Industries

Related cases

Graña y Montero Group
Graña y Montero Group
Caso
IDEAS
4 Dec 2019

Chatbots and Artificial Agents: The challenge of machine ...

Some 40 percent of large U.S. companies—those with more than 500 employees—will have incorporated chatbots or virtual assistants by the end of 2019, according to a Spiceworks survey. This...
29 Nov 2019

Speak up and share. Visibility Strategies for Gender Equa...

To achieve gender equality in companies, it is not enough for women to speak up. They must share their stories. When they do not, it is still common to...
28 Nov 2019

Rethinking Employee Experience: Challenges Connecting wit...

Nov. 5, 2019, the LLYC office in Madrid hosted “The challenges of talent in the 2020’s.” This co-creation workshop provided an opportunity for numerous HR professionals to come together and identify the challenges...
26 Nov 2019

UNO33. The impact of exponential technologies on communic...

UNO33 The impact of exponential technologies on communication reflects on our sector’s challenges in the face of a VUCA world, one where exponential technologies are revolutionizing the ways we...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?