Noabrands

We created the Noabrands corporate brand to align and strengthen its brand names.

Challenge

TVC, a leading international company in the Visual Merchandizing sector. We needed to create a group brand to convey a unitary corporate philosophy that represents its brand names. The new brand had to give a value to all the capacities and services of the group through a strategy, a visual and verbal identity and a new naming.

Through the development of a complete branding project, LLYC created Noabrands – an attractive and sound umbrella brand aimed at the market under the tagline “Visualize Anything” to communicate its role as an enhancer in any of its end-to-end services.

Impact.

The creation of a corporate brand with its corresponding communication channels enabled the creation of an internal corporate culture that permeated the rest of its brand names. Noabrands capitalizes creativity, end-to-end services and the expertise of the whole group and was launched on Euroshop – one of the most important retail events in the world.

The challenge of creating Noabrands was to create a Connected Brand: to encapsulate the essence of its brand names to create a single global corporate brand that acts as a beacon for the company. This essence has been conveyed to its verbal and visual identity, managing to reflect the group’s integrating role to bolster internal synergies.

Bárbara Ruiz
Manager of the Branding area at LLYC in Spain
IDEAS
11 May 2022

Rare Diseases: More information for social mobilization

INTRODUCTION Rare diseases are a health issue that affect approximately 6-8% of the global population. According to data from the World Health Organization (WHO), it is estimated that 400 million...
27 Apr 2022

CORPORATE ACTIVISM IN RESPONSE TO THE WAR IN UKRAINE

Leading global brands have felt the need to adopt active positions regarding the war in Ukraine in response to pressure from their main stakeholders (including public authorities, clients, employees,...
5 Apr 2022

European Affairs: Strategic priorities and legislative ac...

A large part of the regulatory reforms and the investment projects that both the government of Spain and the regional governments kickstart are part of the commitments taken on...
7 Mar 2022

Women leaders on the threshold of visibility

At LLYC, we are convinced that the visibility of female talent accelerates equality in the work force because it normalizes the presence of women in all sectors and disciplines,...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?