Noabrands saw that it needed to develop a corporate brand capable of unifying and representing all the group’s commercial brands. The new brand needed to highlight all the visual merchandising skills and services the group has to offer.
LLYC conducted a connected brand diagnosis, Verbal Identity (tagline, manifesto, tone of voice, messaging), Visual Identity, Brand coexistence model.Connected brand diagnosis: a 360º analysis to determine the strategic, graphical and audiovisual status of the brand and to identify opportunities to stand out and create relevance for its position.Verbal identity: “Visualize Anything” tagline, tone of voice and messaging to the various stakeholders, and a manifesto to encapsulate the value proposition.Visual identity: logo, graphical universe, on and offline applications.
LLYC successfully repositioned the corporate brand, defining a visual and verbal identity that could capitalize on the creativity, “end-to-end” services and expertise of the whole group. The client launched this new identity at Euroshop, the most important retail event in the world.
The challenge to create Noabrands lay in creating a Connected Brand: to encapsulate the essence of its commercial brands to create one single global corporate brand that could act as a beacon for the company. We conveyed that essence in its verbal and visual identity, successfully reflecting the group’s coalescing role to enhance internal synergies.
Manager of the Branding area at LLYC in Spain