Rebranding Noabrands: Discover how Noabrands built a coherent verbal and visual identity.


Noabrands saw that it needed to develop a corporate brand capable of unifying and representing all the group’s commercial brands. The new brand needed to highlight all the visual merchandising skills and services the group has to offer.

LLYC conducted a connected brand diagnosis, Verbal Identity (tagline, manifesto, tone of voice, messaging), Visual Identity, Brand coexistence model.Connected brand diagnosis: a 360º analysis to determine the strategic, graphical and audiovisual status of the brand and to identify opportunities to stand out and create relevance for its position.Verbal identity: “Visualize Anything” tagline, tone of voice and messaging to the various stakeholders, and a manifesto to encapsulate the value proposition.Visual identity: logo, graphical universe, on and offline applications.


LLYC successfully repositioned the corporate brand, defining a visual and verbal identity that could capitalize on the creativity, “end-to-end” services and expertise of the whole group. The client launched this new identity at Euroshop, the most important retail event in the world.

The challenge to create Noabrands lay in creating a Connected Brand: to encapsulate the essence of its commercial brands to create one single global corporate brand that could act as a beacon for the company. We conveyed that essence in its verbal and visual identity, successfully reflecting the group’s coalescing role to enhance internal synergies.

Bárbara Ruiz
Manager of the Branding area at LLYC in Spain
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....
22 Sep 2020

The food sector: six tools to strengthen its strategy and...

“The pandemic has led to dramatic loss of human life, as well as deep social and economic consequences, including compromising food security and nutrition,” said the FAO, IFAD and...
16 Sep 2020

IDEAS+: Fourth post-digital communication challenge: from...

Nobody paid anyone for any campaign. Nor was there any press release. There were no organizations behind it. Not even a well-known “influencer.” There was only an everyday client...
9 Sep 2020

The new paradigm in the pharmaceutical industry: Challeng...

Over the years, the pharmaceutical industry has corroborated the importance of knowing how to adapt to a changing and versatile context. Social, economic and welfare needs have evolved and...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?