Multiopticas

Project Nepal II.
Turning a solidarity project in Nepal into an opportunity for internal cohesion

Challenge

Turning a solidarity project in Nepal into an opportunity for internal cohesion.

Impact.

60 media impacts on television, radio, print and online press. The impact was multiplied through communication on social networks and collaborators involved.

"Since its conception, Project Nepal, became a milestone and, at the same time, a very important challenge for the Cooperative. It was an initiative that took up our vocation of solidarity and gave us the opportunity to help see people beyond our borders. Hand in hand with LLYC we achieved a greater dissemination of the project, highlighting the commitment of the Multiópticas Foundation with social causes and transmitted the great positive impact that our solidarity actions have".

Salomé Suárez
Director of Corporate Relations and CSR of Multiópticas

Challenges.

IDEAS
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The Women’s World Cup: Brands as Agents of Change

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