Telefónica

Play to move.
Align 60,000 employees with sustainability policies

Challenge

Align 60,000 employees with sustainability policy.

Impact.

Multi award-winning campaign, with a Gold Stevie amongst its awards. More than 5,000 games played in the app. 74% of the employees reached said they changed their perception of responsible business. Yammer Group's initiative as the most active globally during the project's start-up month.

"Thanks to the storytelling techniques of LLYC we have been able to tell all the work we do related to responsible business in a different way, helping us generate engagement with our stakeholders.”

Eduardo Puig de la Bellacasa Azrnar
Director of Stakeholder Management and Corporate Reporting, Telefónica

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