Telefónica

Play to move.
Align 60,000 employees with sustainability policies

Challenge

Align 60,000 employees with sustainability policy.

Impact.

Multi award-winning campaign, with a Gold Stevie amongst its awards. More than 5,000 games played in the app. 74% of the employees reached said they changed their perception of responsible business. Yammer Group's initiative as the most active globally during the project's start-up month.

"Thanks to the storytelling techniques of LLYC we have been able to tell all the work we do related to responsible business in a different way, helping us generate engagement with our stakeholders.”

Eduardo Puig de la Bellacasa Azrnar
Director of Stakeholder Management and Corporate Reporting, Telefónica

Related cases

Multiopticas
Multiopticas
Caso
Aliseda Inmobiliaria
IDEAS
22 May 2019

Rebranding: Why, When, How and Why Not

When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...
21 May 2019

A World of Uncertainty: Risk Trends in 2019

There has never been a more urgent need for collaboration among those seeking solutions to global problems. Polarization is on the rise worldwide, and in some cases, the social...
14 May 2019

Potential Women Leaders in Latin America, Portugal, Spain...

Introduction Those who first predicted the 21st century would be the century of women back in the mid-70s’ guessed correctly. It is increasingly common to see women holding positions of...
10 May 2019

Ecuador faces the challenge of its democratic opening

Today, Ecuador is undergoing an ongoing process to open its democracy. Following the financial crisis at the end of the 20th century, the Ecuadorian economy became dollarized in 2000....

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?