Telefónica

Play to move.
Align 60,000 employees with sustainability policies

Challenge

Align 60,000 employees with sustainability policy.

Impact.

Multi award-winning campaign, with a Gold Stevie amongst its awards. More than 5,000 games played in the app. 74% of the employees reached said they changed their perception of responsible business. Yammer Group's initiative as the most active globally during the project's start-up month.

"Thanks to the storytelling techniques of LLYC we have been able to tell all the work we do related to responsible business in a different way, helping us generate engagement with our stakeholders.”

Eduardo Puig de la Bellacasa Azrnar
Director of Stakeholder Management and Corporate Reporting, Telefónica

Related cases

Multiopticas
Multiopticas
Caso
Aliseda Inmobiliaria
IDEAS
27 Mar 2020

Communicating in a Pandemic: New York Governor Andrew Cuo...

In New York, the epicenter of the pandemic in the United States, a charismatic leader has emerged. He was well-known before now, but he has demonstrated a prodigious ability...
25 Mar 2020

Consumers and brands in the Covid-19 crisis

On March 11, 2020, the World Health Organization (WHO) declared the coronavirus outbreak a pandemic. No one is certain what this pandemic’s final consequences will be, but we do...
18 Mar 2020

The first 100 days of Alberto Fernandez

The first one hundred days of a government are usually considered a precedent, based on which it is possible to forecast some of its guiding principles. During this period,...
10 Mar 2020

When talking about equality, what do social networks show?

LLYC’s commitment to a more equal and fairer society is to promote and support, through our communications and public affairs consultancy activities, a social transformation that isn’t just talk...

We want to collaborate with you

Do you have a challenge?

Play to move

Do you want us to speak at your next event?