Panasonic

Panasonic 4K with Neymar Jr.
Linking Panasonic's 4K technology to Neymar Jr.

Challenge

Panasonic wanted to organize an event with its global ambassador since 2010, soccer player Neymar Jr., before the end of 2016. The concept of Panasonic’s 4K Hyper Reality technology was highlighted, with the objective of linking Neymar Jr to the brand’s products, generating maximum visibility for the company.

Impact.

80 media outlets covered the event, reaching an audience of 326 million people and an ROI of 3.36 million euros. The TV news broadcasted more than 1 hour of the event, which, in turn, featured more than 11 full pages in print and 86 articles in online media.

"We had a challenge which was to take advantage of the soccer player’s figure and link it to Panasonic's 4K technology. Organizing a creative, impactful, and surprising event and accompanying it with a solid media call was key to achieving the success obtained. LLYC provided the know-how of the sports industry, and accompanied us to ensure that the impact was ideal, not only quantitatively but qualitatively."

Mirko Scaletti
Managing Director Panasonic Iberia

Related cases

Qatar Airways
MEDWAY
IDEAS
20 Dec 2021

U.S. Hispanics

Peter Brodnitz, prominent American pollster and CEO of Expedition Strategies and LLYC have teamed up to offer an analytical and journalistic look at the shopping habits of Hispanic consumers living in the...
1 Dec 2021

2021: Where the major social media players are and where ...

After a decade where we witnessed social media giants positioning themselves through notable acquisitions, such as the acquisition of WhatsApp and Instagram by Facebook, and the arrival of Microsoft...
25 Oct 2021

Deep Digital Journey. THE JOURNEY TOWARDS THE DIGITAL TRA...

COVID-19 has accelerated the need for the digital transformation while giving an unprecedented boost to the development of exponential technologies. The Deep Digital Business unit at LLYC was set...
14 Oct 2021

From big data to human data

How technology helps HR departments resolve their main challenges   “I don’t know anything about leadership and change, but I do know that if you want to see change in your...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?