Challenge
Panasonic wanted to organize an event with its global ambassador since 2010, soccer player Neymar Jr., before the end of 2016. The concept of Panasonic’s 4K Hyper Reality technology was highlighted, with the objective of linking Neymar Jr to the brand’s products, generating maximum visibility for the company.
Impact.
80 media outlets covered the event, reaching an audience of 326 million people and an ROI of 3.36 million euros. The TV news broadcasted more than 1 hour of the event, which, in turn, featured more than 11 full pages in print and 86 articles in online media.
"We had a challenge which was to take advantage of the soccer player’s figure and link it to Panasonic's 4K technology. Organizing a creative, impactful, and surprising event and accompanying it with a solid media call was key to achieving the success obtained. LLYC provided the know-how of the sports industry, and accompanied us to ensure that the impact was ideal, not only quantitatively but qualitatively."
Mirko Scaletti
Managing Director Panasonic Iberia
Areas.
Challenges.
Related cases
Qatar Airways
PTC Therapeutics
