Cluster of the Catalan Automotive Industry (CIAC)

Míting d’Auto and CIAC Awards.
Putting value on the automotive industry in Catalonia

Challenge

The Catalan Automobile Industry Cluster (CIAC) was looking for a high-impact activity aimed at vindicating the importance of the automotive sector and reinforcing its position as a key entity in the industrial and economic promotion of Catalonia. The main challenge faced by LLYC was not only to create an event from scratch, but also to position it as the leader for the automotive industry in Catalonia.

Impact.

With Míting d'Auto, Catalonia has seen the birth of it first event for the automotive industry. In 2018, the third edition of this event was held, bringing together more than 300 stakeholders from the automotive industry, and further consolidating itself as the sector's annual meeting point. The event has had a wide presence in the general and sector media and has been sponsored by renowned companies such as SEAT, Nissan, Accenture, Ficosa, Huawei, Banc Sabadell and S&F.

"With Míting d'Auto we have managed to highlight the fundamental role that the automotive industry plays for the country, as well as recognizing the excellence of the companies in the sector, with the CIAC Awards. We are proud to celebrate this great event for the automotive sector in Catalonia year after year. LLYC has been a key partner, helping it become a reality while positioning itself as an industry leader."

Josep Maria Vall
CIAC President

Challenges.

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