Support Pernod Ricard in its launch of a new category in the spirits sector through strong communication to achieve the desired visibility.
Pernod Ricard Portugal was preparing the announcement of an innovation in the Portuguese market, for which it required:
- Support communicating the launch of this new category.
- Maximization of the notoriety of each of the new light brands: Beefeater Light and Ballantine’s Light.
- The positioning of Pernod Ricard as an