Los Cabos

The transformation of a tourist destination.

Challenge

Los Cabos is a destination offering an extensive range of tourism activities. However, it tends to be associated with luxury, sun and sand. The goal was to attract more Mexican visitors by highlighting activities related to adventure, art, local life and gastronomy.

The Los Cabos Tourism Trust (FITURCA) undertook a new campaign featuring the actor and YouTuber, Alan Estrada, to boost tourism promotion for the destination. It consisted of six episodes to highlight the art, gastronomy, eco-tourism and luxury that can be enjoyed in Los Cabos.

Impact.

The results led to a total 713,028 impressions, with Facebook achieving the best impact, reaching a total audience of 315,462 people and 3,716 reactions, with a total of 4,669 clicks. The content was shared on Instagram via Instagram Stories, reaching a total audience of 151,672 people and generating 1,201 clicks on the links to Alan’s website where he shared content about the destination. The two articles published on the ‘Alan por el Mundo’ website [Alan around the World] generated at least 9,987 unique visitors. The content that was created for this campaign will remain indefinitely on social media and the ‘Alan por el Mundo’ blog.

“LLYC is proud to collaborate with a globally recognized destination like Los Cabos. With ‘Alan por Los Cabos’, we seek to bring travelers closer to the destination and highlight the soul of Los Cabos to be found in the local people and demonstrate the natural beauty of the desert, mountains and sea, the biodiversity, adventures, gastronomy and culture to be enjoyed in the destination.”

Anel Hernández
Tourism Manager at LLYC
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