Mémora Electium

The Time Machine.

Challenge

Funeral company Mémora wanted to introduce a new product, a funeral service called Electium. It organised a scriptwriting competition under the slogan "The last act of love." The prize? The winning script would be used in the company's short film.

Impact.

At the BFF London Awards, "The Time Machine" was honored with the Best of the Best, a Gold in the Business-Corporate Category and Silver in the Branded Content and Entertainment-Heartstrings Category. It also holds the DIRCOM Award in Integrated Campaigns, the Publifestival Award 2018 and Bronze in the Branded Entertainment category at the International Business Awards.

"Far beyond what it aimed to do, this video touches anyone's heart."

FERNANDO SÁNCHEZ TULLOA
Director of Communications and Institutional Relations at Mémora

Industries

Related cases

Coca Cola
Coca Cola
Caso
IDEAS
16 Jul 2019

Responsible Management in a VUCA world

Before 2015, managing corporate responsibility could feel like driving through an infinite desert, never knowing when you would run out of gas, with no station in sight. However, the...
9 Jul 2019

Effects of the Mercosur-European Union Agreement

Last June 28th, the Strategic Association Agreement between the Southern Common Market (Mercosur) and the European Union (EU) was signed, coinciding with the end of the G20 Summit, held...
25 Jun 2019

The Women’s World Cup: Brands as Agents of Change

June and July remain the most emotional months of the year in the soccer world. Teams of athletes will compete in the Women’s World Cup, with this year’s roster...
13 Jun 2019

Restoring the Banking Sector’s Reputation: Challenges and...

Bailouts, preferred stock, mortgage expenses, millionaire retirements, commissions… In recent years, days when the economics section of a newspaper contains none of these words have become few and far...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?