Challenge
In the midst of an unprecedented crisis like the pandemic, Digicel wanted to feel closer to its clients and enhance positive chatter about the telecommunication sector. In consideration of the critical panorama of the health sector, the existing concern and the need for medical supplies, the brand found in LLYC an ideal partner to develop the creative concept and deliveries of biosecurity equipment to medical staff at the main hospitals and provinces in Panama
Impact.
- The campaign generated 21 million hits on social media, mainly on Twitter, where we have become an organic Trending Topic in all deliveries of supplies made.
- At a press level, we have achieved 95 impacts in the international press and in different formats (TV, web, printed press, radio), making the initiative an event that increased the brand’s presence and led talk to the telecommunications sector and to a more positive space.
- We achieved a VPE of $706,900 dollars, beating the competition under this heading with a lower investment profile.
“An initiative like this is a clear example of moving from storytelling to storydoing. Digicel is a brand that has incorporated solidarity and anticipated the needs of its clients in its DNA and they show this in each delivery. It has been a source of pride and satisfaction to take part together with them in a campaign that helps the country during this pandemic”.
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