BBK

Invisible Solitude.

Challenge

BBK challenged us to show their social contribution through an awareness campaign that could draw attention to some of the programs they develop and issues they address in their foundation. We realized that only in Spain, more than 2 million people over the age of 65 live in a situation of undesired loneliness. An invisible reality that only becomes visible in the numerous cases of people who die in utmost solitude, only then receiving some attention from the media.

In an attempt to inspire social discussion, we created and installed a hyperrealistic sculpture in one of Bilbao’s busiest areas, in memory of Mercedes, ‘’the last person who died in solitude’’. After the social media debate that took place the days before, Mercedes was introduced to the media as the woman who inspired the sculpture, so that she could tell her story in her own words and explain how, in fact, loneliness is like being ‘’a living dead’’. We also told her story in a content piece, the success of which has enabled the continuity of the campaign with new actions to connect people who will dine together for Christmas with others who wish to invite them to share those moments with them.

Impact.

More than 250 media impacts reaching a potential audience of 63 million people. More than 14 thousand social media impacts with a positive sentiment of 99% and more than 47 million impressions.

"The entire LLYC team was 100% involved in the Invisible Solitude project, providing impeccable management. Without a doubt, they more than met our goals. Working in an extraordinary manner, they helped us shape our contribution through an initiative that was different from any that had come before."

Mireya Alvarez Basuko
Communications director for BBK

Challenges.

Related cases

Coca Cola
Coca Cola
Caso
Coca-Cola
IDEAS
30 Sep 2022

The Broken Rung: The Challenge Of Visibility For Female T...

The facts are well known. We haven’t bridged the gap. Recent news has revealed that Spanish girls have a much lower failure rate in school than their male counterparts....
9 Aug 2022

Gone with the Pandemic: The ABC of restoring business hea...

The pandemic not only claimed the lives of loved ones, healthcare workers and thousands of people unable to get a vaccine or adequate medical care, it also wiped out...
26 Jul 2022

The Metaverse Promise

Since Mark Zuckerberg’s announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
28 Jun 2022

Companies and LGBTIQ+ Diversity in Online Conversation

Do companies only express their position on LGBTIQ+ diversity around the dates of Pride? Is this onlydone by companies or do their leaders also get involved? What do they...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?