In an attempt to inspire social discussion, we created and installed a hyperrealistic sculpture in one of Bilbao’s busiest areas, in memory of Mercedes, ‘’the last person who died in solitude’’. After the social media debate that took place the days before, Mercedes was introduced to the media as the woman who inspired the sculpture, so that she could tell her story in her own words and explain how, in fact, loneliness is like being ‘’a living dead’’. We also told her story in a content piece, the success of which has enabled the continuity of the campaign with new actions to connect people who will dine together for Christmas with others who wish to invite them to share those moments with them.