Challenge
Make technology understandable to reach key audiences
Impact.
Customers willing to serve as a reference. More than 3,000 visits to the NOS site during the first 5 months. 160 downloads of infographics, and commercial information on NOS Empresas solutions, generating leads and publicity.
"Only brands with a soul achieve a prominent place in the current economy of attention. It is the authenticity of the stories they have to tell that brings them closer to their audiences (who are primarily people), making them feel privileged and involved; willing to share the same causes and the same interests; this project was an integral part in the construction of out next chapter".
Isabel Borgas
Head of Corporate Communications & CSR of the NOS group
Challenges.
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