The challenge that Havaianas set was to increase online sales in the summer season within the six European markets in which it operates: United Kingdom, Spain, France, Italy, Germany and Portugal and where we run the campaign.
Its goal was to put its foot on the gas and take advantage of the surge of online sales in summer and create digital competitive advantages with APACHE.
Our Paid Media team established a Full Funnel strategy in three phases, taking into account the needs of the client, combining different Google Ads products.
+44% average contribution to total ecommerce revenue
+42% increase in sales revenue in the search channel
+109% increase in global ecommerce sales revenue