Havaianas

Promoting the sale of Havaianas to a new consumer.

Challenge

The challenge that Havaianas set was to increase online sales in the summer season within the six European markets in which it operates: United Kingdom, Spain, France, Italy, Germany and Portugal and where we run the campaign.

Its goal was to put its foot on the gas and take advantage of the surge of online sales in summer and create digital competitive advantages with APACHE.

Our Paid Media team established a Full Funnel strategy in three phases, taking into account the needs of the client, combining different Google Ads products.

Impact.

+44% average contribution to total ecommerce revenue

+42% increase in sales revenue in the search channel

+109% increase in global ecommerce sales revenue

Related cases

Telefónica
Telefónica
Caso
Coca-Cola
IDEAS
30 Sep 2022

The Broken Rung: The Challenge Of Visibility For Female T...

The facts are well known. We haven’t bridged the gap. Recent news has revealed that Spanish girls have a much lower failure rate in school than their male counterparts....
9 Aug 2022

Gone with the Pandemic: The ABC of restoring business hea...

The pandemic not only claimed the lives of loved ones, healthcare workers and thousands of people unable to get a vaccine or adequate medical care, it also wiped out...
26 Jul 2022

The Metaverse Promise

Since Mark Zuckerberg’s announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
28 Jun 2022

Companies and LGBTIQ+ Diversity in Online Conversation

Do companies only express their position on LGBTIQ+ diversity around the dates of Pride? Is this onlydone by companies or do their leaders also get involved? What do they...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?