Havaianas

Promoting the sale of Havaianas to a new consumer.

Challenge

The challenge that Havaianas set was to increase online sales in the summer season within the six European markets in which it operates: United Kingdom, Spain, France, Italy, Germany and Portugal and where we run the campaign.

Its goal was to put its foot on the gas and take advantage of the surge of online sales in summer and create digital competitive advantages with APACHE.

Our Paid Media team established a Full Funnel strategy in three phases, taking into account the needs of the client, combining different Google Ads products.

Impact.

+44% average contribution to total ecommerce revenue

+42% increase in sales revenue in the search channel

+109% increase in global ecommerce sales revenue

Related cases

Telefónica
Telefónica
Caso
Coca-Cola
IDEAS
31 Jan 2023

The Search for Simplicity: Corporate Communication Trends...

“Back to basics”—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple or avoid the risks of innovation. On...
24 Jan 2023

Time for AI: Marketing and Consumer Trends in 2023

What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, while...
14 Dec 2022

The Generation Z Effect: Talent Trends in 2023

All signs indicate that 2023 will not be easy. The uncertain state in which the world finds itself makes it even more difficult to anticipate what is to come....
30 Nov 2022

The Hidden Drug

Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?