Coca Cola

GeneradorES.
Giving a voice to a generation that’s prepared, but tired of not being listened to: the youth.

Challenge

For its 65th anniversary, Coca-Cola wanted to reconnect with the youth.

A generation prepared and eager for change, whose voice is unnoticed by elders. This is why Coca-Cola wanted to give them the opportunity to raise their voices through an innovative and different format, the world’s first smart reality show. An event that brings together the 25 most brilliant young people in Spain in a space designed for them to live together for 65 hours. The end goal: To propose solutions for five great challenges that concern the youth and give them a platform to share their proposals with the Spanish society.

Impact.

The program has generated more than 250 media impacts, more than 1.5 million euros in advertising value and a positive feeling of 98%.

"LLYC is more than an agency for us, they are part of the team. We have been able to develop a differential story-doing for our brands in communication projects that seek to bring concrete value to communications"

Beatriz Osuna
Brand PR Senior Manager of Coca-Cola

Challenges.

Related cases

Coca-Cola
IDEAS
22 May 2019

Rebranding: Why, When, How and Why Not

When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...
21 May 2019

A World of Uncertainty: Risk Trends in 2019

There has never been a more urgent need for collaboration among those seeking solutions to global problems. Polarization is on the rise worldwide, and in some cases, the social...
14 May 2019

Potential Women Leaders in Latin America, Portugal, Spain...

Introduction Those who first predicted the 21st century would be the century of women back in the mid-70s’ guessed correctly. It is increasingly common to see women holding positions of...
10 May 2019

Ecuador faces the challenge of its democratic opening

Today, Ecuador is undergoing an ongoing process to open its democracy. Following the financial crisis at the end of the 20th century, the Ecuadorian economy became dollarized in 2000....

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?