Gonvarri

Emotional Driving. Gamification and Transmedia Storytelling that Generates Engagement.

Challenge

A road safety awareness campaign was launched with the goal of minimizing road accidents. The campaign had a differential approach and used innovative techniques that focused on the positive, emotional and experiential aspects, developing a 360° strategy for the creation of content, AV production and gamification.

Impact.

Over 70% of the employees shared the audiovisual story, which had more than 84,000 views on Facebook. The material also earned 15,675 LinkedIn impressions and 89,885 Twitter impressions.

Related cases

Nacional Monte de Piedad
Nacional Monte de Piedad
Case
IDEAS
21 Oct 2020

HISPANIC VOICES IN THE U.S. 2020 ELECTION

There is no question that the Hispanic vote will be decisive in this year’s elections. Even in 2016, Hispanics made up 11percent of the electorate (up from 10 percent...
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?