LLYC prepared an internal communication plan based on the employee experience and made up of various components: - Co-creation with employees. The vision held by Schindler technicians was obtained through numerous interviews and focus groups with employees. - Interactive video. Viewers were able to make decisions and change the outcome in order to overcome various challenges related to safety, innovation and value proposition at Schindler. - Gamification. Employees competed to demonstrate everything they had learned from this campaign. - Content strategy. Participation was encouraged with teaser elements clearly inspired by cinema. - CEO engagement. Starring in the film as the leader of the Super Agents calling them to take on a mission. - Ambassadors plan. To promote and raise awareness about the campaign among employees. - Specific website. Created for the occasion to help generate an immersive experience for employees. The result was Elevate Mission, an innovative internal communication plan with a creative and strategic focus that transformed the idea of technicians into one of Super Secret Agents.