Scotiabank

The support and success of an integration.

Challenge

The support and success of an integration.

Impact.

Orderly and sustained communication of the various stages of the operation was achieved, minimizing as much as possible the impact of the integration on Scotiabank's business. Rumors or uncertainties affecting the work environment, customers or business inconveniences were avoided. In addition, during the project period (August 2017 - April 2018), 303 publications were generated, equivalent to USD 1,222,634 in ad value.

Scotiabank's purchase of BBVA was one of the milestones of 2017. Therefore, the announcement was key to position Scotiabank as the third most relevant player in the banking industry with this operation. The strategy was aimed at highlighting Chile's value for the Canadian bank, protecting its reputation against sensitive issues related to the market, regulators, collaborators, among others.

Nicole Sternsdorff
Manager at LLYC Santiago

Industries

IDEAS
18 Oct 2019

Disruption and Reputation: Tailoring Changes to Consumers

As Pablo Picasso, one of the original disruptors in the art world, once said, “If there were only one truth, you couldn’t fill a hundr...
10 Oct 2019

ESPORTS: Conquering the consumers of the future

Esports are professional or amateur video game competitions that have millions of followers in Spain. It is an industry that grows almost exponentially each year, attracting more and more...
3 Oct 2019

Reputational Risk for IBEX 35 Boards of Directors: Achiev...

IBEX 35 companies are beginning to consolidate their reputational risk management, recognizing it as a new type of risk. An analysis by LLYC’s Leadership and Corporate Positioning team reveals t...
2 Oct 2019

The Challenge of Consumer Anticipation

Both this article’s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching...

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