Noocity

The future of offices lies in gardens.

Challenge

How to turn communication into an ally, extend the community of corporate gardens in Portugal and increase the visibility of the “Liga-te à Terra” (Connect to the Earth) program.

Noocity is a Portuguese start-up dedicated to the development of innovative, ecological and efficient low-tech products and services that allow us to reconnect with nature, whether at home, in companies or in collaborative spaces like schools, condos and hotels. Its mission is to nurture stronger communities linked to gardens, promote the ecological transition and bring people closer: to themselves, to other people and to the planet.

The company’s corporate segment currently accounts for between 60% and 70% of the business, with the target being over 80%. However, Noocity's value proposition has a low level of visibility among potential buyers (consultants, multinationals, technology and HR oriented companies), while the pandemic and increased telecommuting have led companies to postpone investments.

Faced with these barriers, how can we reach companies and make its value proposition known?

To plant the seed of Noocity in companies, we developed a set of actions with the slogan “when we return to our offices, we’ll have breaks in the gardens and not by the coffee machine.” The strategy presented also included press releases, interviews in the print media and in the key general-interest TV programs, as well as features that involved the participation of several Noocity clients, such as Microsoft, Farfetch and Natixis.

We also developed communication actions to reinforce Noocity's value proposition by publicizing its largest urban vegetable garden in the country, recently created in Porto Business School. They included inviting journalists to visit the vegetable garden and arranging interviews about its benefits.

And finally, LLYC and Noocity launched a final challenge to Portuguese CEOs and journalists: “Recruit a Community Chief of Vegetables” to ensure the ecological transition within companies. As part of this mission, several press kits were delivered to the main decision-makers in companies and 10 key journalists. Included was a box with ready-to-plant compost and a message inviting them to “get hands-on experience of the soil.”

Impact.

in just five months, more than 60 impacts were published in national media, which contributed to significantly increasing Noocity's notoriety and positioning, further reflected in an increase of 987 new followers on its LinkedIn page (from 1,382 to 2,369) and increased traffic to the official site from links on other sites/articles (referral traffic). There was also an increase in direct and organic traffic, particularly at the start of the PR campaign.

With respect to the impact of the campaign on business, Noocity achieved 7 leads while it ran; and it has noted that since March, people have talked a great deal about the company.

"Our PR partnership with LLYC has been very efficient and smooth. Our message has been widely communicated and shared by the Portuguese, national, business and specialized press. Thanks to the actions carried out, we were able to raise awareness and visibility in both the B2B and B2C segments."

Hélène Sobral
Marketing Manager, Noocity

Challenges.

Related cases

L'Oreal Professionel
L'Oreal Professionel
Case
IDEAS
11 May 2022

Rare Diseases: More information for social mobilization

INTRODUCTION Rare diseases are a health issue that affect approximately 6-8% of the global population. According to data from the World Health Organization (WHO), it is estimated that 400 million...
27 Apr 2022

CORPORATE ACTIVISM IN RESPONSE TO THE WAR IN UKRAINE

Leading global brands have felt the need to adopt active positions regarding the war in Ukraine in response to pressure from their main stakeholders (including public authorities, clients, employees,...
5 Apr 2022

European Affairs: Strategic priorities and legislative ac...

A large part of the regulatory reforms and the investment projects that both the government of Spain and the regional governments kickstart are part of the commitments taken on...
7 Mar 2022

Women leaders on the threshold of visibility

At LLYC, we are convinced that the visibility of female talent accelerates equality in the work force because it normalizes the presence of women in all sectors and disciplines,...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?