Challenge
With over 60 years in Brazil, the logistics company Scania Latin America wanted to develop an initiative that could bring it closer to the future of the car industry: sustainable mobility.
Inovathon Scania was created in 2016, a joint initiative between Scania and LLYC, based on the pillars of sustainability, logistics, people and innovation. The project consists of a knowledge hackathon for university students, who go through a selection process including a test and an interview and, spend 72 hours in groups in a knowledge development process, with expert classes, visits to project partners, and integration activities. The aim is to build the foundations to then resolve a case that is then set in the last 24 hours of the competition. In 2019 the fourth edition of Inovathon Scania took place, with the participation of seven strategic partners, linking the Scania Latin America brand to other leaders in this area such as IBM, Cabify, Ericsson, ABB, ViaQuatro, KTH and the Brazilian tech unicorn Loggi.
Impact.
In addition to the engagement among university audiences, the Inovathon Scania was a source of pride for the collaborators, with at least four departments directly involved in the project. In the last edition in 2019 a record number of over 1500 college students from all over Brazil signed up to participate; 181 universities in Brazil knew about or disseminated the project internally; more than 1.5 million people were impacted by the contents published in the Inovathon Scania channels on social media, managed by LLYC, with growth at every level of engagement.
"Every year more and more university students, partners and collaborators join the Inovathon, a unique initiative, with the goal of transforming the world of transport".
Diego Olavarria
Digital Director LLYC Brasil
Areas.
Challenges.
Industries
Related cases
Telefónica
Coca-Cola
