RIU

Ensuring RIU’s success in one of its biggest investments.

Challenge

How did a hotel chain like RIU promote one of its biggest investments in real estate?

LLYC created and led a multidisciplinary team with experts in public affairs, crisis, and litigation who managed the communication strategy to minimize risk and promote the project.

Impact.

RIU Hotels & Resorts has been strengthened considerably. What’s more, the plan enabled RIU to favorably manage a very active counterpart in the media. In the cases of mentions about issues related to the brand, the media picked up the company’s position effectively. 300 impacts in online and offline media, over €3.5 million in economic estimation of ad value and over 10 million in social media reach. The hotel launch was a complete success and many authorities were there on opening day, such as the President of the Community of Madrid, the Mayor, the Deputy Mayor and other members of the city team. The Secretary of State for Tourism and the Mexican Ambassador in Spain.

“We are proud of the challenge posed by the milestone of the chain’s first urban hotel in Spain, as it meant restoring protected heritage and bringing back to life an iconic symbol for the people of Madrid.”

Albert Puig
Communication Director of Riu Hotels & Resorts.

Challenges.

Related cases

Graña y Montero Group
Graña y Montero Group
Caso
IDEAS
25 Nov 2020

Magazine UNO35: A New Leadership

Technology, the uncertainty of our time and, of course, COVID-19, are pushing through significant changes in values, habits and forms of collective behavior that call for a new...
18 Nov 2020

Reputation as a pillar of corporate transformation

The new reality in the business world increasingly involves embracing a concept that has gained enormous traction in recent times: Best practices in Environmental, Social, an...
4 Nov 2020

INITIAL CHALLENGES FOR THE NEXT PRESIDENT OF THE USA

As expected and feared, the U.S. presidential election is very close, with no clear resolution the day after the polls closed. Counting the votes will be slow, especially in...
27 Oct 2020

Trump vs Biden (II): The key political messages

As always, when the U.S. presidential elections occur, media and social attention around the world focuses on North America. On Tuesday Nov. 3, 2020, the 59th presidential ...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?