Discover how we defined the Corporate Rebranding of LLYC.


To realize the company’s value proposition from within: anticipation. The rebranding included stages for diagnosis, visual and verbal strategy and identity, and implementation in every country where LLYC operates.

The rebranding included phases of diagnosis, strategy and visual and verbal identity in which we identified and capitalized on brand, client and market opportunities.


The project positions LLYC as a global leader in communication and brand consultancy services that embraces innovation and helps its clients at times of change.

26 May 2020

The Post Covid-19 Era. The New Normal in Talent-Company R...

In Donald A. Schön’s book “The Reflective Practitioner: How Professionals Think In Action,” he defined three types of knowledge. One of them is reflection on and during action, meaning...
21 May 2020

Family Businesses: turning point and way out of the COVID...

Family businesses are an essential part of the economy; not only because they account for more than 90% of all companies worldwide and provide 70% of all jobs in...
5 May 2020

The role of CEOs in anticipating recovery

Two weeks ago, I shared some thoughts on what senior executives can do to stop the economic hemorrhage brought about by the COVID-19 crisis and the keys to...
30 Apr 2020

Corporate strategies for private capital incursions

Corporate strategies for private capital incursions M&A and share activism in the post-Covid 19 era and a beleaguered stock market In the current en...

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