3M

From Post-it to Science: 3M.

Challenge

For its 70th anniversary, 3M Mexico faced the challenge of becoming better known as an innovative company developing technology in several sectors. It was time to be seen beyond the Post-It™ note.

3M wanted to position itself as a science company and through strategy and reputation protection own the “freethinking” concept, turning the perception of the company as a conservative one into a visionary, futuristic one. To do so, they created storytelling and stories of high impact and interest, together with an executive visibility strategy as leaders in scientific exploration in diverse industries.

Impact.

The results of these posts reached an ad-equivalency above 10:1 and more than 6.9 million impacts. 3M gained recognition as a key stakeholder in manufacturing and health industry related issues. More than 50 articles published in the most important Tier 1 media in the country in four months of work. 3M was able to position itself as the science and research company it has been for 70 years, impacting positively on people’s lives.

"At LLYC we are proud to work with a global corporation like 3M. It has been an honor to work with them in key challenges as consultants. This was a challenging but also highly creative experience".

Alan Luviano
Director of Corporate Communication LLYC México
IDEAS
23 May 2023

The Relationship between Mercosur and the European Union

After more than two decades since negotiations began, a new window of opportunity is now open for the agreement between the European Union and Mercosur to be ratified. Thus,...
13 Apr 2023

Different Life-altering Realities: The Global Post-Pandem...

In recent years, mental health has become increasingly prominent in discussions surrounding public health as the rates of mental health disorders have increased considerably. The World Health Organization (WHO)...
29 Mar 2023

TIKTOK: A NEW BRAND OPPORTUNITY

TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app accomplished this by introducing...
14 Mar 2023

In Search of Investor Interest: Keys for uncertain times

Listed companies in Iberia and Latin America assume that another year of uncertainty awaits them in 2023. First there was the pandemic. Now it is problems such as rising...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?