3M

From Post-it to Science: 3M.

Challenge

For its 70th anniversary, 3M Mexico faced the challenge of becoming better known as an innovative company developing technology in several sectors. It was time to be seen beyond the Post-It™ note.

3M wanted to position itself as a science company and through strategy and reputation protection own the “freethinking” concept, turning the perception of the company as a conservative one into a visionary, futuristic one. To do so, they created storytelling and stories of high impact and interest, together with an executive visibility strategy as leaders in scientific exploration in diverse industries.

Impact.

The results of these posts reached an ad-equivalency above 10:1 and more than 6.9 million impacts. 3M gained recognition as a key stakeholder in manufacturing and health industry related issues. More than 50 articles published in the most important Tier 1 media in the country in four months of work. 3M was able to position itself as the science and research company it has been for 70 years, impacting positively on people’s lives.

"At LLYC we are proud to work with a global corporation like 3M. It has been an honor to work with them in key challenges as consultants. This was a challenging but also highly creative experience".

Alan Luviano
Director of Corporate Communication LLYC México
IDEAS
1 Apr 2020

Covid-19: Keys to Managing Talent Engagement in Uncertain...

When we welcomed the new decade on January 1, we never thought we would encounter a challenge as huge as the one we are now facing globally. Without a...
27 Mar 2020

Communicating in a Pandemic: New York Governor Andrew Cuo...

In New York, the epicenter of the pandemic in the United States, a charismatic leader has emerged. He was well-known before now, but he has demonstrated a prodigious ability...
25 Mar 2020

Consumers and brands in the Covid-19 crisis

On March 11, 2020, the World Health Organization (WHO) declared the coronavirus outbreak a pandemic. No one is certain what this pandemic’s final consequences will be, but we do...
18 Mar 2020

The first 100 days of Alberto Fernandez

The first one hundred days of a government are usually considered a precedent, based on which it is possible to forecast some of its guiding principles. During this period,...

We want to collaborate with you

Do you have a challenge?

From Post-it to Science: 3M

Do you want us to speak at your next event?