3M

From Post-it to Science: 3M.

Challenge

For its 70th anniversary, 3M Mexico faced the challenge of becoming better known as an innovative company developing technology in several sectors. It was time to be seen beyond the Post-It™ note.

3M wanted to position itself as a science company and through strategy and reputation protection own the “freethinking” concept, turning the perception of the company as a conservative one into a visionary, futuristic one. To do so, they created storytelling and stories of high impact and interest, together with an executive visibility strategy as leaders in scientific exploration in diverse industries.

Impact.

The results of these posts reached an ad-equivalency above 10:1 and more than 6.9 million impacts. 3M gained recognition as a key stakeholder in manufacturing and health industry related issues. More than 50 articles published in the most important Tier 1 media in the country in four months of work. 3M was able to position itself as the science and research company it has been for 70 years, impacting positively on people’s lives.

"At LLYC we are proud to work with a global corporation like 3M. It has been an honor to work with them in key challenges as consultants. This was a challenging but also highly creative experience".

Alan Luviano
Director of Corporate Communication LLYC México
IDEAS
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....
22 Sep 2020

The food sector: six tools to strengthen its strategy and...

“The pandemic has led to dramatic loss of human life, as well as deep social and economic consequences, including compromising food security and nutrition,” said the FAO, IFAD and...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?