Confidential

Defending a brand facing a reputational crisis.

Challenge

Faced with a health care company's reputational crisis, the LLYC Crisis Team developed the project that would become a benchmark success story and win an International Business Award in 2017. The solution lay in establishing a communications strategy focused on lowering negative tones in future media and social networking publications, taking a multi-stakeholder perspective on the issue.

Impact.

Through the strategy employed we: reassured and supported the firm's clients with a message of normality, maintained alignment between information and communications with the legal team, opened a communications channel with a consumer association and maintained interaction with financiers, suppliers and employees.

"I never thought I would be involved in a company crisis, much less that I was going to be one of the protagonists. Undoubtedly, the best decision I could make, as soon as the crisis broke, was to call the LLYC team. Their exceptional professionals quickly took control of the situation and set a strategy in place to do the right thing. Personally, I still rely on the closeness, empathy and collaboration of the team; it was a true learning experience and a pleasure to work with them.”

The company's spokesperson in 2016.

Related cases

Multiopticas
Multiopticas
Caso
Unicaja
Unicaja
Caso
IDEAS
14 Nov 2019

The Sixth Language: a new code for digital natives

According to a global survey by Cisco, digital natives are people who value internet access as much as the air they breathe, the home they live in and the...
11 Nov 2019

Argentina’s political change of course

Four years after Mauricio Macri took office, Argentina has elected Alberto Fernandez as its next president. Fernandez is backed by Cristina Kirchner, who returned to the political area after...
6 Nov 2019

B2B self-reflection: 18 Companies and their Challenges in...

There is something changing in the B2B marketplace. In our world of accelerated transformation, not only have end consumers become more sophisticated and unfair, but B2B customers are also...
5 Nov 2019

Winds of Change in Uruguay

Fifteen years in power and economic stagnation, coupled with a rise in unemployment and fall in consumption and private investment, have taken their toll on the left-wing Frente Amplio...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?