Graña y Montero Group

Committed to the Future.
Recovering confidence in a reputational crisis

Challenge

Recovering confidence in a reputational crisis.

Impact.

More than 52,000 web sessions since its creation. More than 4 million people reached on Facebook. More than 74,000 people reached on Twitter. More than 11,500 people reached on YouTube.

"Working on the company's reputation was a constant effort, one based on our commitment to protect the present and future business by minimizing the impact of possible legal proceedings. Having a transversal team composed of experts in corporate, litigation and digital communication develop the strategy and implement each of the proposed actions allow the company's messages to be positioned at each of its relevant milestones. This took place alongside the legal plan, giving visibility to the business' continuity and compliance."

Luis Miguel Peña
Partner and General Manager at LLYC Peru

Related cases

IDEAS
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....
22 Sep 2020

The food sector: six tools to strengthen its strategy and...

“The pandemic has led to dramatic loss of human life, as well as deep social and economic consequences, including compromising food security and nutrition,” said the FAO, IFAD and...
16 Sep 2020

IDEAS+: Fourth post-digital communication challenge: from...

Nobody paid anyone for any campaign. Nor was there any press release. There were no organizations behind it. Not even a well-known “influencer.” There was only an everyday client...
9 Sep 2020

The new paradigm in the pharmaceutical industry: Challeng...

Over the years, the pharmaceutical industry has corroborated the importance of knowing how to adapt to a changing and versatile context. Social, economic and welfare needs have evolved and...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?