BBK

How to strnegthen a strategic narrative and clarify the commercial offer through design.

Challenge

The BBK Foundation needed to evolve its visual identity so that its brand could correctly convey its new strategy with which it sought to strengthen and enhance its social role. We had to harness the milestone of the launch of its strategic narrative “We make you count” to show a more modern design, capable of organizing its portfolio of programs and continue to enhance its ties with Biscay while incorporating new elements into its identity.

Through an analysis of its graphic codes and its brand architecture, we developed its logotype, developed a new graphic language and created architectural patterns and brand coexistence that support consistent growth.

Impact.

The re-styling of the brand has contributed to its new strategic narrative connecting with people, conveying this in a fashion with a greater impact and also communicating fundamental aspects of the foundation, such as its real contribution, collaboration, dynamism and creativity. This has also internally contributed to BBK undergoing this process of change with more excitement, allowing the foundation to grow in an orderly and consistent fashion, guaranteeing external recognition.

Areas.

IDEAS
30 Sep 2022

The Broken Rung: The Challenge Of Visibility For Female T...

The facts are well known. We haven’t bridged the gap. Recent news has revealed that Spanish girls have a much lower failure rate in school than their male counterparts....
9 Aug 2022

Gone with the Pandemic: The ABC of restoring business hea...

The pandemic not only claimed the lives of loved ones, healthcare workers and thousands of people unable to get a vaccine or adequate medical care, it also wiped out...
26 Jul 2022

The Metaverse Promise

Since Mark Zuckerberg’s announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
28 Jun 2022

Companies and LGBTIQ+ Diversity in Online Conversation

Do companies only express their position on LGBTIQ+ diversity around the dates of Pride? Is this onlydone by companies or do their leaders also get involved? What do they...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?