Coca-Cola

Coca-Cola Journey.
The Digital Transformation of a Global Brand from a Local Initiative

Challenge

Coca-Cola Journey: The digital transformation of a global brand from a local initiative.

Impact.

After one year online, the results were: 1,733,841 visits 3,348,806 pageviews and a bounce rate of 69%. It is important to note that more than 60% of the traffic came from the articles, indicating the audience's interest in our content.

"Coca-Cola Journey was a pioneering project in Brand Journalism that responds to the great challenges stemming from the digital revolution, hypertransparency, humanization of companies and generation of relevant content that respond to the needs of a company’s different stakeholders, working in transmedia formats to connect rationally and emotionally with people."

Juan Arteaga
LLYC's Managing Director in Mexico

Areas.

Industries

Related cases

Coca Cola
Coca Cola
Caso
IDEAS
21 Jan 2022

Trends in Public Affairs Report

“A good lobbyist is a person who is able to organize the power of others” Government policies and regulation have an impact on companies. This impact is both direct (on business and...
20 Dec 2021

U.S. Hispanics

Peter Brodnitz, prominent American pollster and CEO of Expedition Strategies and LLYC have teamed up to offer an analytical and journalistic look at the shopping habits of Hispanic consumers living in the...
1 Dec 2021

2021: Where the major social media players are and where ...

After a decade where we witnessed social media giants positioning themselves through notable acquisitions, such as the acquisition of WhatsApp and Instagram by Facebook, and the arrival of Microsoft...
25 Oct 2021

Deep Digital Journey. THE JOURNEY TOWARDS THE DIGITAL TRA...

COVID-19 has accelerated the need for the digital transformation while giving an unprecedented boost to the development of exponential technologies. The Deep Digital Business unit at LLYC was set...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?