Challenge
Coca-Cola Journey: The digital transformation of a global brand from a local initiative.
Impact.
After one year online, the results were: 1,733,841 visits 3,348,806 pageviews and a bounce rate of 69%. It is important to note that more than 60% of the traffic came from the articles, indicating the audience's interest in our content.
"Coca-Cola Journey was a pioneering project in Brand Journalism that responds to the great challenges stemming from the digital revolution, hypertransparency, humanization of companies and generation of relevant content that respond to the needs of a company’s different stakeholders, working in transmedia formats to connect rationally and emotionally with people."
Juan Arteaga
LLYC's Managing Director in Mexico
Areas.
Challenges.
Industries
Related cases
Delta
Coca Cola
