Coca-Cola

Coca-Cola Journey.
The Digital Transformation of a Global Brand from a Local Initiative

Challenge

Coca-Cola Journey: The digital transformation of a global brand from a local initiative.

Impact.

After one year online, the results were: 1,733,841 visits 3,348,806 pageviews and a bounce rate of 69%. It is important to note that more than 60% of the traffic came from the articles, indicating the audience's interest in our content.

"Coca-Cola Journey was a pioneering project in Brand Journalism that responds to the great challenges stemming from the digital revolution, hypertransparency, humanization of companies and generation of relevant content that respond to the needs of a company’s different stakeholders, working in transmedia formats to connect rationally and emotionally with people."

Juan Arteaga
LLYC's Managing Director in Mexico

Areas.

Industries

Related cases

Coca Cola
Coca Cola
Caso
IDEAS
4 Dec 2019

Chatbots and Artificial Agents: The challenge of machine ...

Some 40 percent of large U.S. companies—those with more than 500 employees—will have incorporated chatbots or virtual assistants by the end of 2019, according to a Spiceworks survey. This...
29 Nov 2019

Speak up and share. Visibility Strategies for Gender Equa...

To achieve gender equality in companies, it is not enough for women to speak up. They must share their stories. When they do not, it is still common to...
28 Nov 2019

Rethinking Employee Experience: Challenges Connecting wit...

Nov. 5, 2019, the LLYC office in Madrid hosted “The challenges of talent in the 2020’s.” This co-creation workshop provided an opportunity for numerous HR professionals to come together and identify the challenges...
26 Nov 2019

UNO33. The impact of exponential technologies on communic...

UNO33 The impact of exponential technologies on communication reflects on our sector’s challenges in the face of a VUCA world, one where exponential technologies are revolutionizing the ways we...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?