Cisneros

CEO Positioning.
Senior management transition: translating vision of the future

Challenge

Senior management transition: sharing the future vision.

Impact.

164 media hits in three phases. Distribution: 8 publications in Venezuelan media. CEO Appointment Announcement: 129 publications. Reinforcing Gustavo Cisneros’ role: 27 publications. Impulse to online conversation: 227 messages from owned accounts and 31 interactions.

"More than a communications specialist, LLYC has become an ally for the implementation of our strategy. In an increasingly social and interconnected world, the success of a business depends - in large part - on effectively communicating with our audiences: suppliers, the community and society, among others. The team of Llorente &Cuenca has been, for more than a decade, available 24x7 for us, thus guaranteeing an impeccable execution of our communications. "

Jonathan Blum
Cisneros Media President

Challenges.

IDEAS
9 Jul 2019

Effects of the Mercosur-European Union Agreement

Last June 28th, the Strategic Association Agreement between the Southern Common Market (Mercosur) and the European Union (EU) was signed, coinciding with the end of the G20 Summit, held...
25 Jun 2019

The Women’s World Cup: Brands as Agents of Change

June and July remain the most emotional months of the year in the soccer world. Teams of athletes will compete in the Women’s World Cup, with this year’s roster...
13 Jun 2019

Restoring the Banking Sector’s Reputation: Challenges and...

Bailouts, preferred stock, mortgage expenses, millionaire retirements, commissions… In recent years, days when the economics section of a newspaper contains none of these words have become few and far...
12 Jun 2019

Cultural Transformation for Survival

Many companies tend to focus on tried-and-true business strategies that have worked for them in the past. However, success is situational, and the parameters that led to the success...

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