ROADMAP

A project for growth and global leadership

Who are we?

LLYC, much more than a communication consultancy firm

LLYC is a global communications, digital marketing and public affairs consulting firm that proactively assists its clients in strategic decision-making with unrivalled creativity, innovation and expertise. In the current disruptive and uncertain context, LLYC helps its clients achieve their short-term business goals and set a path to defend their social license to operate and enhance their reputation.  Since its inception in 1995, the firm operates 21 offices in 12 countries and employs over 1,000 professionals. Growth over the past two decades has continued at a rate of more than 15%.


OUR PURPOSE

Building trust

Our mission at LLYC is to improve the world around us, because we are convinced that honest, intelligent, innovative and effective communication helps to build trust and understanding between people, companies and institutions; pillars on which we can build economic and social progress. We believe that communications can play a decisive role in resolving many of the challenges of our time.


OUR PROJECT

Committed to Innovation & Growth: the new 2023–2025 Strategic Plan

LLYC aims to nearly double in size by the end of the three-year period by exceeding €130 million in operating revenues with EBITDA of €27 million in 2025 and maintaining a margin of 21%. The growth plan draws on the revolution of the firm’s Deep Digital unit, which is expected to account for half of the company’s operating revenues by 2025, exceeding €60 million, driven by paid media and performance services, including programmatic advertising.  In addition, in the period 2023-2025, LLYC plans to allocate some €40 million for new acquisitions in key markets such as the United States, Canada, Mexico, Brazil and the EU (Brussels). In three years, LLYC is set to become a larger, more technological, more international and more egalitarian firm thanks to the efforts of its professionals and the trust of its clients.


M&A

Recent acquisitions

LLYC has acquired a number of companies in the course of its growth project. We made three acquisitions in 2021, starting in May, when we acquired Apache, a Spanish performance and digital marketing consulting firm, with which we expanded our Deep Digital Business offering. In July, we integrated China, one of the most awarded creative agencies in Spain, thus taking another step forward at LLYC in terms of creativity. In September of that year, we then formalized the purchase of Beso in Mexico, a creative and data-predictive agency that has further bolstered the company’s leadership in the country. Our 2023 acquisition of BAM now incorporates a PR agency serving venture capital-backed startups and technology companies from San Diego, California (USA).


Advancing towards our growth targets

27 Apr 2023

The LLYC Shareholders’ Meeting agrees to a dividend of €0.132 per share

The LLYC General Shareholders’ Meeting overwhelmingly approved all the items on the agenda. These include the approval of the financial statements for fiscal year 2022, the distribution of an...
19 Apr 2023

LLYC will double its business in a three year span reaching 130 million in operating income

LLYC S.A. has approved ‘Committed to Innovation and Growth‘, a strategic plan that will set the company’s course for the next three years. In this period, the company intends...
11 Apr 2023

LLYC presents “Innovation & Growth”, the company’s 2022 Annual Report

Innovation & Growth, LLYC’s 2022 annual report reflects the consultancy firm’s milestones during a year marked by growth, innovation and investment in two core pillars for the company: technology...
30 Mar 2023

LLYC acquires American agency BAM and doubles its size in the U.S.

LLYC takes another step into its expansion strategy and announces the 80% capital acquisition of the American agency BAM. The initial valuation of BAM is USD 13.2 million (EUR...

LLYC, a growth project

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