LLYC - Anticipate. Embrace Disruption

ANTICIPATE. EMBRACE DISRUPTION
STRATEGY AND CREATIVITY BASED ON EXPONENTIAL TECHNOLOGIES FOR COMMUNICATIONS, MARKETING AND PUBLIC AFFAIRS.

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Invisible solitude
BBK challenged us to show their social contribution through an awareness campaign that could draw attention to some of the programs they develop and issues they address in their foundation. We realized that only in Spain, more than 2 million people over the age of 65 live in a situation of undesired loneliness. An invisible reality that only becomes visible in the numerous cases of people who die in utmost solitude, only then receiving some attention from the media.

WHAT KIND OF SMILE IS THE MOST SINCERE? PROBABLY THE DUCHENNE SMILE.
The main challenge was to encourage conversation about the lack of access to treatments and the importance of early diagnosis for Duchenne Muscular Dystrophy. To create an awareness campaign about Duchenne Muscular Dystrophy that includes public opinion in such a way as to produce an explicit call to action aimed at greater access to the treatments for this disease.

Our SERVICES

We offer consultancy in four practice groups that cover 18 areas of expertise linked together, to respond to the challenges of our clients, who demand solutions derived from one or more of them.

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public affairs

corporate communication

Marketing

Deep Digital Business

DATA AND EXPONENTIAL TECHNOLOGIES

Solutions/tools focused on market analysis, trends, consumer behavior and the extraction of insights.

Data Analytics Suite

The potential of data at the service of communication and business. Big Data solutions to analyze the social conversation and discover communities and territories of interest connected to the most important topics and areas of activity for our clients' business.

MULTILATINAS IN THE NEW NORMAL

LLYC report in collaboration with Forbes LATAM. Through big data analysis, data mining, trend studies, and research, Forbes and LLYC have joined forces to answer the following question: Which Multilatinas have best adapted to the new normal?

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Observatory of the public conversation in Spain on electricity prices

We partnered with La Vanguardia in favor of the development of informative products that use our expertise to the benefit of our readers. The analysis carried out by this observatory has been centered on the study of the conversations relating to the increase in the price of electricity that have taken place on Twitter and are based in Spain.

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Data Corridor

The Data Corridor is one of our advanced visualization solutions. It is used for the democratization of data with different stakeholders through video walls and artificial intelligence technologies.

FROM STRATEGY TO EXECUTION

CREATIVITY AT THE SERVICE OF OUR CLIENTS

More than 400 awards in the last five years
Our trajectory and the quality of the work we do for our clients are backed by more than 400 international and national awards and recognitions in contests such as: Cannes Lions, Premios Eficacia, Brand Film Festival, SABRE Awards, International Business Awards, IPRA Golden Awards or the Effie Awards, among others. Some recognized for:

ORIGINALITY & EFFICACY

Invisible Soledad [Invisible Loneliness] campaign for BBK

IDEAS

BBK challenged us to demonstrate their social contribution through an awareness campaign capable of attracting attention to some of the programs and social causes their foundation was working on. We realized that, in Spain alone, more than 2 million people over the age of 65 live in undesired solitude.

SCREEN POLLUTION: THE SCREEN CRIB THAT CAUSED QUITE A STIR ON SOCIAL MEDIA

EFFICACY

Following the successful Screen Pollution campaign in 2019, Multiópticas challenged us to get society even more involved in the awareness message around responsible screen use.

WHAT KIND OF SMILE IS THE MOST SINCERE? PROBABLY THE DUCHENNE SMILE

EFFICACY

The main challenge was to encourage conversation about the lack of access to treatments and the importance of early diagnosis for Duchenne Muscular Dystrophy. To create an awareness campaign about Duchenne Muscular Dystrophy that includes public opinion in such a way as to produce an explicit call to action aimed at greater access to the treatments for this disease.

ACQUISITION OF THE COMPANY ITP AERO BY BAIN CAPITAL

EFFICACY

The Public Affairs team at LLYC has provided its institutional relations and political intelligence advisory services to the North American investment fund Bain Capital in the acquisition process of ITP Aero, owned of the British company Rolls-Royce.

MULTIDISCIPLINARY AND DIVERSE TEAM

+1,100 LLYCERS

27 Nationalities

105 creatives and designers

70 Experts in Engagement

160 Corporate and Financial Communication Consultants

135 Specialists in Influence & Digital Marketing

30 experts in Crisis, Risk and Training

70 Public Affairs specialists

60 Data engineers and developers

AGILE METHODOLOGIES

Design Thinking

Coming up with an idea is easy, but having the right idea requires major efforts of systematization, organization, continuous monitoring and teamwork. Design Thinking methodology allows us to resolve complex problems through strategies based on in-depth knowledge of society, our clients, our talent and their needs.

Design Thinking

Agile

GLOBAL NETWORK & LOCAL VISION

OUR PRESENCE IN México

Madrid (oficinas LLYC)

Lagasca, 88 – piso 3
28001
Tel: +34 915 63 77 22

Madrid (oficinas de Apache)

C. de Arturo Soria, 97A - piso 1
28027
Tel: +34 911 37 57 92

Madrid (oficinas China)

Velázquez, 94
28006
Tel: +34 913 50 65 08

Mexico (oficinas LLYC)

Av. Paseo de la Reforma, 412 - piso 14
Col. Juárez, Deleg. Cuauhtémoc
06600
Tel: +52 555 257 10 84

México (oficinas BESO)

Av. Santa Fe, 505 - piso 15
Lomas de Santa Fe, Contadero, Cuajimalpa de Morelos,
01219
Tel: +52 55 4000 8100

Barcelona

Muntaner, 240-242, 1º-1ª
08021
Tel: +34 932 17 22 17

Lisboa

Avenida da Liberdade, 225, 5ºEsq.
1250-142
Tel: +351 219 23 97 00

Nueva York

3 Columbus Circle, 9th Floor
NY 10019
Tel: +1 646 805 20 00

Miami

600 Brickell Avenue, Suite 2020
Florida 33131
Tel: +1 786 590 10 00

Washington D.C.

1025 F Street NW, 9th Floor
DC 20004
Tel: +1 202 295 01 78

Santo Domingo

Avda. Abraham Lincoln, 1069
Torre Ejecutiva Sonora – piso 7, suite 702
Tel: +1 809 616 19 75

Panamá

Sortis Business Tower, piso 9. Calle 57,
Obarrio – Panamá
+507 2065200

Lima

Av. Andrés Reyes, 420 – piso 7
San Isidro
Tel: +51 122 294 91

Bogotá

Av. Calle 82, 9-65 -piso 4
Tel: +57 174 380 00

Quito

Avda. 12 de Octubre 1830 y Cordero,
Edificio World Trade Center – Torre B – piso 11 Distrito Metropolitano de Quito (Ecuador)
+593 22565820

São Paulo

Rua Oscar Freire, 379 - piso 111
01426001
Tel: +55 11 306 033 90

Río de Janeiro

Rua Almirante Barroso, 81 - piso 34
20031916
Tel: +55 21 379 764 00

Buenos Aires

Avenida Corrientes, 222 - piso 8
C1043AAP
Tel: +54 11 555 607 00

Santiago de Chile

Avda. Pdte. Kennedy, 4.700 - piso 5
Vitacura
Tel: +56 22 207 32 00

ANTICIPATE. EMBRACE DISRUPTION STRATEGY AND CREATIVITY BASED ON EXPONENTIAL TECHNOLOGIES FOR COMMUNICATIONS, MARKETING AND PUBLIC AFFAIRS.

Our SERVICES

public affairs

corporate communication

Marketing

Deep Digital Business

DATA AND EXPONENTIAL TECHNOLOGIES

FROM STRATEGY TO EXECUTION

CREATIVITY AT THE SERVICE OF OUR CLIENTS

Invisible Soledad [Invisible Loneliness] campaign for BBK

SCREEN POLLUTION: THE SCREEN CRIB THAT CAUSED QUITE A STIR ON SOCIAL MEDIA

WHAT KIND OF SMILE IS THE MOST SINCERE? PROBABLY THE DUCHENNE SMILE

ACQUISITION OF THE COMPANY ITP AERO BY BAIN CAPITAL

MULTIDISCIPLINARY AND DIVERSE TEAM

AGILE METHODOLOGIES

Design Thinking

GLOBAL NETWORK & LOCAL VISION

OUR PRESENCE IN México

Do you have a challenge?

ANTICIPATE. EMBRACE DISRUPTION
STRATEGY AND CREATIVITY BASED ON EXPONENTIAL TECHNOLOGIES FOR COMMUNICATIONS, MARKETING AND PUBLIC AFFAIRS.