8 Jul 2020
CMO Challenges
LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...
2 Jul 2020
Stakeholders Capitalism: How to manage a company’s strate...
INTRODUCTION Today’s society is experiencing a major economic and social impact due to the global health crisis. Any company hoping to recover in such an unstable industry environment must consider...
19 Jun 2020
FROM PRODUCING CONTENT TO BUILDING NARRATIVES
In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...
10 Jun 2020
THE NEW ERA OF INFLUENCER MARKETING
INTRODUCTION Amid the shock COVID-19 has caused to both brands and the marketing industry (to say nothing of individual citizens), many have understood, in the words of Jordi Black at...