24 Jun 2021
Intellectual property faces the challenge of the digital ...
Inventions, artworks, symbols, trademarks, logos… These are all creations usually associated with the field of intellectual property and, consequently, are legally protected by patents, copyrights, and trademarks...
13 May 2021
Vaccine Conversation Trends Study
Vaccine Conversation Trends Study examined over 2 million posts published in the United States between November 2020 and April 2021. It revealed numerous insights, including the main misconception being spread...
11 May 2021
How to anticipate reputational risks using virtual scenar...
In this second entry in the “Resilience” series, we tackle the challenges of trying to manage or control the impact of reputational risks on business continuity and sustainability. In the...
20 Apr 2021
From Narrative to Brand Experience in a Digital Environment
Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...