POST COVID-19

EMBRACE THE NEW NORMAL

ANTICIPATE

POST COVID-19

#TURNINGPOINT

REFLECT WITH US

BBK

INVISIBLE SOLITUDE. REVEALING THE INVISIBLE

Challenges and solutions

EMBRACE THE NEW NORMAL

How to face the post COVID-19 challenges?

EMBRACE THE NEW NORMAL

Anticipation Is Our Responsibility

The role of communication facing the COVID-19 crisis

Anticipation Is Our Responsibility

Pharma

How can you shine a light on other pathologies or problems during a time monopolized by COVID-19?

Pharma

The new role of CEOs

What kind of leadership is expected from CEOs in the next decade?

The new role of CEOs

Wellness & Wellbeing

How can you implement a credible, stand-out story about wellbeing?

Wellness & Wellbeing

Essential services

How can essential services companies return to normal by strengthening their reputations?

Essential services

Tourism

How can you attract tourists in a global context of mistrust and fear of contagion?

Tourism

Health and safety

How can you show consumers and partners they can trust your offering to be safe for them?

Health and safety

Financial Restructuring / Chapter11 / Suspensions of payments

How to explain the viability of a company undergoing a restructuring #PostCOVID-19

Financial Restructuring / Chapter11 / Suspensions of payments

IDEAS
8 Jul 2020

CMO Challenges

LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...
2 Jul 2020

Stakeholders Capitalism: How to manage a company’s strate...

INTRODUCTION Today’s society is experiencing a major economic and social impact due to the global health crisis. Any company hoping to recover in such an unstable industry environment must consider...
19 Jun 2020

FROM PRODUCING CONTENT TO BUILDING NARRATIVES

In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...
10 Jun 2020

THE NEW ERA OF INFLUENCER MARKETING

INTRODUCTION Amid the shock COVID-19 has caused to both brands and the marketing industry (to say nothing of individual citizens), many have understood, in the words of Jordi Black at...

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