9 Aug 2019
Argentina goes to the ballot box: Continuation or a break?
In this report, the LLYC Public Affairs team in Buenos Aires analyzes the electoral scenario, the main political forces that could win the presidency and the keys to understanding...
31 Jul 2019
Country Brand: a key factor for foreign investment
A country is much more than its landscape, culture, products and services; countries are an amalgamation of these elements coming together in the public eye to form a brand....
26 Jul 2019
Generating impactful content
Introduction The most effective and profitable companies are those who have digitally transformed themselves using a partnership between communications and marketing. Consultancy firm...
24 Jul 2019
Cobranding: Revitalizing business through alliances
The recipe for friendship seems clear: Tolerance, trust, compatibility, sincerity, availability and a pinch of luck. Alliances between brands are no different. In this article, we will analyze the...