10 Oct 2019
ESPORTS: Conquering the consumers of the future
Esports are professional or amateur video game competitions that have millions of followers in Spain. It is an industry that grows almost exponentially each year, attracting more and more...
3 Oct 2019
Reputational Risk for IBEX 35 Boards of Directors: Achiev...
IBEX 35 companies are beginning to consolidate their reputational risk management, recognizing it as a new type of risk. An analysis by LLYC’s Leadership and Corporate Positioning team reveals t...
2 Oct 2019
The Challenge of Consumer Anticipation
Both this article’s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching...
19 Sep 2019
The Tyranny of Likes. Or Maybe Not…
Lacie is the protagonist of the episode titled “Nosedive” in British TV series Black Mirror, which speculates on the social consequences of technological developments.Her life revolves around a social...