Internet is a conversation (The ClueTrain Manifiesto, 1999). It is a conversation with 1,300 million people around the world and a prolongation of our everyday conversations in offices, meeting rooms, shops, universities, streets, etc..

There are two aspects to it for companies and organisations:

On the one hand, it offers a range of opportunities. It can overcome barriers and take advantage of synergies that only a few years ago were impossible to imagine. It also enables direct interaction with our public in a way no other medium can.
On the other hand, it contains threats which can harm your interests in the short, medium and long term. It is impossible to control the conversation, and its effects on our reputation are tangible, persistent and long-lasting.

Three functions have to be performed on the Web to take advantage of the opportunities and minimise the risks: you have to maintain a presence, you have to listen and you have to participate in a way that is consistent with your communication aims. At LLORENTE & CUENCA we help our customers to carry out the three functions as effectively and profitably as possible. Our team has a wide-ranging experience in managing campaigns and projects within the communication fields covered by online techniques: Corporate, Financial, Crisis, Communication, Marketing, etc.

Our work is based on the most advanced tools available for analysis and technological support. Among them is the LLORENTE & CUENCA Online Reputation Monitor. This is a powerful monitoring system that measures the Internet presence of a company or sector and analyses its positioning.

This is the vision, team and platform on which our services are based. We offer services covering the following fields:

Online Strategy
Promotion Services
Protection Services
Monitoring Services
Asset Management Services

The LLORENTE & CUENCA Online Reputation Monitor

LLORENTE & CUENCA has created the Online Reputation Monitor as a response to the challenge that the Internet represents for companies when it comes to creating an effective and controlled communication strategy. The Monitor allows us to analyse the Internet presence of a company or sector, both on an ongoing basis and periodically, and to evaluate the quality of its response in terms of its stakeholders and competitors.

The Monitor is based on a complete monitoring system that extracts data available online on the impact, presence and scope of tangible (web services) and intangible (brands, names of directors, product categories, etc.) assets related to an organisation or market. This is done by using various motors that help to track, localise, compile and study the information and to correlate the results over time.

The fields in which it helps us work cover a broad spectrum of the forms in which information can be found on the Internet: the Digital Media, Social Networks, the Blogosphere, UGCs, Search Engines and many other online spaces and services.

The system is used to generate a variety of reports. Among them is the IBEX 35 Online Popularity Barometer. This includes data from a wide-ranging study that analyses in depth the impact of the 35 most representative companies in the Spanish financial market as reflected on the Internet, via search engines, the blogosphere, forums, online media, etc.

The study covers 64 companies: the 35 IBEX companies and 29 foreign competitors in each of the respective sectors. An assessment has been made of the popularity and positioning of the two main assets of each company: the name of the company itself and that of its chief executive.

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